Pricing is one of the four p's of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.

Time-based pricing Time-based pricing is the standard method of pricing in the tourist industry. Higher prices are charged during the peak season, or during special-event periods.

The USPS has approved a rate change for May 14, 2007 in order to face rising costs. The new rate change is much different than any previous rate change.

Shape-Based Solutions: Since Shape-Based Pricing deemphasizes an item's weight in favor of a size, thickness and weight combination, you will see a major shift in the USPS ...

Managers should start setting prices during the development stage as part of strategic pricing to avoid launching products or services that cannot sustain profitable prices in the ...