A focus group is a form of qualitative research in which a group of people is asked about their attitude towards a product, service, concept, advertisement, idea, or packaging.

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USING FOCUS GROUPS FOR EVALUATION Mary Marczak & Meg Sewell. WHAT IS A FOCUS GROUP? Focus groups were originally called "focused interviews" or "group depth interviews".

Links to paid focus groups in Chicago, Atlanta, Boston, Los Angeles, Dallas, San Francisco, New York, and many more major cities.

What is a focus group? A focus group is a moderated discussion among eight to 12 users or potential users of your site. A typical focus group lasts about two hours and covers a ...