Frucall is an online comparison shopping web site for frugal shoppers looking to price and compare electronics, computers, books, and other consumer goods.

Frucall is currently focused on online comparison shipping delivered to the mobile shopper, which is what I call "mobile shopping". However, that's just the beginning.

Frucall - Chris Holland's Blog. Online Comparison Shopping Made Even Easier With Mobile Phones. Online or Offline, Price Comparison Tools Help Consumers Shop Smart

Darren Straight's Blog ... Ever needed to find the comparison price of an item while shopping, but in that moment in time you don?t have access to a computer or internet ...

Official Site: FruCall Online Comparison Shopping for Mobile Shoppers; Gizmodo: Comparison Shop from the Store with Frucall; MSNBC: Make a deal! 5 surprising bargain-hunting tips ...