Consumer marketing research is a form of applied sociology that concentrates on understanding the behaviours, whims and preferences, of consumers in a market-based economy, and ...

Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of the results.

Marketing Research of Kentuckiana (MRK), located in Louisville, KY, provides a variety of qualitative and quantitative marketing research services.

Membership, industry news, events and links to leading marketing research firms.

A national field organization providing mystery shopping, auditing, surveys, and theatre evaluations.