EVOLUTION OF OLYMPIC MARKETING DURING THE 20th CENTURY. Click on the dates below to discover all major Olympic Marketing innovations.

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Information Please® Database, © 2007 Pearson Education, Inc. All rights reserved.

The 1996 Games were given a dramatic start when the cauldron was lit by Muhammad Ali. On 27 July during a concert held in the Centennial Olympic Park, a terrorist bomb killed one ...

The Paralympics have been held in every Olympic year since 1960. The host city for the Summer Olympics has also hosted the Paralympics since the 1988 Summer Olympics in Seoul, South ...